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Creating and testing personas

2 Topics

15 mins

Pega Customer Decision Hub '23
Visible to: All users
Beginner Pega Customer Decision Hub '23 Generative AI English

Learn how to create personas and channel contexts in Customer Decision Hub, and how to use them for next-best-action testing. Explore the reasons behind action filtering through persona-based test. Examine the results of the persona test cases and analyze how the engagement policies changes affect test results. 

After completing this module, you should be able to:

Create persona and channel context
Use personas for next-best-action testing.
Create and analyze persona test cases.

Practice what you learned in the following Challenges:

Creating and testing personas in Customer Decision Hub Testing engagement policies with personas in Pega Customer Decision Hub

Available in the following mission:

Cross-Sell on the Web

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