Predicting customer churn is one of many business use cases that involve predictive models. Pega Customer Decision Hub™ provides predictions that use predictive models to improve one-to-one customer interactions. Learn how to create new predictions and the predictive models that drive them in Prediction Studio.
After completing this module, you should be able to:
Create a new prediction that uses a predictive model.
Build a scorecard to drive a churn prediction in Prediction Studio.
Create a new predictive model with Pega Machine Learning.
Import third-party predictive models in the PMML and H2O.ai formats.
Use machine learning services such as Amazon SageMaker and Google machine learning.
Practice what you learned in the following Challenges:
Building models with Pega machine learning
Importing predictive models
Creating a churn prediction using an ML model
Available in the following mission:
AI for 1:1 Customer Engagement