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Creating predictions and predictive models

6 Topics

1 hr 5 mins

Visible to: All users
Beginner Pega Customer Decision Hub 8.8 English

Predicting customer churn is one of many business use cases that involve predictive models. Pega Customer Decision Hub™ provides predictions that use predictive models to improve one-to-one customer interactions. Learn how to create new predictions and the predictive models that drive them in Prediction Studio.

After completing this module, you should be able to:

Create a new prediction that uses a predictive model.
Build a scorecard to drive a churn prediction in Prediction Studio.
Create a new predictive model with Pega Machine Learning.
Import third-party predictive models in the PMML and formats.
Use machine learning services such as Amazon SageMaker and Google machine learning.

Practice what you learned in the following Challenges:

Building models with Pega machine learning v4 Importing predictive models v4 Creating a churn prediction using an ML model v1

Available in the following mission:

AI for 1:1 Customer Engagement v2

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