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Module

Creating predictions and predictive models

6 Topics

1 hr 5 mins

 Visible to: All users
Beginner
Pega Customer Decision Hub 8.8
English

Predicting customer churn is one of many business use cases that involve predictive models. Pega Customer Decision Hub™ provides predictions that use predictive models to improve one-to-one customer interactions. Learn how to create new predictions and the predictive models that drive them in Prediction Studio.

After completing this module, you should be able to:

Create a new prediction that uses a predictive model.
Build a scorecard to drive a churn prediction in Prediction Studio.
Create a new predictive model with Pega Machine Learning.
Import third-party predictive models in the PMML and H2O.ai formats.
Use machine learning services such as Amazon SageMaker and Google machine learning.

Practice what you learned in the following Challenges:

Building models with Pega machine learning v4 Importing predictive models v4 Creating a churn prediction using an ML model v1

Available in the following mission:

AI for 1:1 Customer Engagement v2

Topics

Creating a churn prediction using a scorecard

5 mins

Predictive models

5 mins

Building models with Pega machine learning

15 mins

Importing predictive models

10 mins

Using machine learning services

10 mins

Creating a churn prediction using an ML model

10 mins

Module Quiz

10 mins

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