Creating predictions and predictive models

Predicting customer churn is one of many business use cases that involve predictive models. Pega Customer Decision Hub™ provides predictions that use predictive models to improve one-to-one customer interactions. Learn how to create new predictions and the predictive models that drive them in Prediction Studio.

Beginner

English

After completing this module, you should be able to:

Create a new prediction that uses a predictive model.

Build a scorecard to drive a churn prediction in Prediction Studio.

Create a new predictive model with Pega Machine Learning.

Import third-party predictive models in the PMML and H2O.ai formats.

Use machine learning services such as Amazon SageMaker and Google machine learning.

Practice what you learned in the following Challenges:

Building models with Pega machine learning v4 Importing predictive models v4 Creating a churn prediction using an ML model v1

Available in the following mission:

AI for 1:1 Customer Engagement v2

Topics

Creating a churn prediction using a scorecard

5 mins

Predictive models

5 mins

Building models with Pega machine learning

15 mins

Importing predictive models

10 mins

Using machine learning services

10 mins

Creating a churn prediction using an ML model

10 mins

Module Quiz

10 mins