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Defining the starting population

2 Topics

25 mins

Visible to: All users
Beginner Pega Customer Decision Hub '24.1 English

The starting population is the potential list of customers you want the brain to consider for always-on outbound customer engagement. Learn how to create a segment and configure it with basic criteria to identify the starting population for Next-Best-Action outbound runs.

After completing this module, you should be able to:

Describe the concept of segmentation
Explain how to create a segment for the starting population of an outbound run

Practice what you learned in the following Challenge:

Defining the starting population v7

Available in the following mission:

Always-On Outbound Customer Engagement v7

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