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Essentials of always-on outbound

3 Topics

30 mins

Visible to: All users
Beginner Pega Customer Decision Hub '24.1 English

Learn about the principles of always-on outbound customer engagement and its similarities and differences with traditional outbound marketing. Gain an overview of how the brain works in outbound customer engagement. Study a typical always-on outbound business scenario.

After completing this module, you should be able to:

Describe the principals of always-on 1:1 customer engagement
Compare and contrast traditional marketing concepts with always-on outbound
Describe a typical always-on business use case in the outbound channel

Available in the following mission:

Always-On Outbound Customer Engagement v7

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