Managing prospect and customer data

The structure of the prospect and customer data depend on if you use the business-to -business model (B2B) to sell to a business or if you use the business-to-consumer (B2C) model to sell to a consumer (B2C). In this lesson, you will learn about the entities involved in managing business organizations, individual consumers, and households.

After completing this module, you should be able to:

Available in the following mission: