Instructor Led Training
Pega Decisioning Consultant
5 days
Gain a greater understanding of the key features, capabilities, and benefits of Pega Customer Decision Hub™. Learn how Pega Customer Decision Hub uses Next-Best-Action Designer, predictive analytics, and adaptive analytics in one-to-one customer engagement across inbound and outbound channels to create, simulate, and analyze real-time, next-best-action decision strategies. Get hands-on experience improving the change management processes using Pega 1:1 Operations Manager.
After completing this instructor-led course, you should be able to:
- Explain next-best-action decisions.
- Describe the next-best-action strategy framework.
- Use Next-Best-Action Designer.
Certification Path
This course is part of the Certified Pega Decisioning Consultant Certification
Cost
$3375
Course Outline
- One-to-One customer engagement
- Next-Best-Action in an omnichannel environment
- Next-Best-Action on digital
- Defining and managing customer actions
- Presenting a single offer on the web
- Defining customer engagement policies
- Avoiding overexposure of actions
- Arbitrating between actions
- Creating and understanding decision strategies
- Creating engagement strategies using customer credit score
- Creating eligibility rules using customer risk segments
- Leveraging predictive models
- Creating parameterized predictors using a sub strategy
- Essentials of always-on outbound customer engagement
- Sending offer emails
- Defining the starting population
- Defining an action for outbound
- Avoiding overexposure of actions in outbound
- Limiting action volume on outbound
- Sharing action details with third-party distributors
- Business agility in 1:1 customer engagement overview
- Pega 1:1 Operations Manager overview
- Launching a new offer on web
- Updating existing actions
- Change management in BOE