Pega GenAI introduction

Generative AI encompasses artificial intelligence techniques and models that produce fresh data or content, taking inspiration from existing data. These models generate various forms of content, such as text, images, music, and more, demonstrating creativity, realism, and adaptability to specific tasks.

Generative AI can craft convincing and intricate text, images, audio, computer code, and other content, reaching a level of sophistication that closely emulates human capabilities.

Pega GenAI™ is a set of generative AI-powered features integrated across Pega Infinity™, designed to boost developer productivity, marketing effectiveness, and more in responsible and effective ways. It accelerates application development, enhances customer engagement, and improves customer service by applying AI and automation.

Starting with Pega Platform™ '23, you can apply generative AI across application development, workflow automation, customer engagement, and service. Pega Infinity continues to evolve these capabilities.

Pega GenAI enhances experiences across roles. For builders and designers, tools like GenAI Blueprint™ and AI Assistant™ accelerate application development. Blueprint transforms business ideas into structured application designs, significantly reducing the time from concept to a deployable application. AI Assistant™ provides AI-assisted guidance throughout the development process, helping builders create case types, data models, and views directly within the platform.

For end users, capabilities such as GenAI Coach, Knowledge Buddy, and AI-generated interaction summaries provide contextual assistance, present relevant information, and enable users to complete work efficiently.

Pega GenAI includes a wide range of capabilities that advance application development, workflow automation, customer engagement, and service operations. These capabilities support everything from application design and data modeling to content generation and AI-assisted decision-making.

With Pega GenAI, AI and automation assume the workload, allowing your team to focus on more valuable activities. With built-in, enterprise-ready governance, you can innovate with confidence.

With Pega GenAI, you can:

1. Transform concepts into enterprise applications using AI-generated low-code solutions.
2. Engage your customers through dynamic content by using AI-driven strategy optimization.
3. Enhance customer interactions across all touchpoints with AI-powered agents and chatbots.
4. Scale back-office operations with AI-driven insights and case management.
5. Integrate responsible plug-ins that connect leading generative AI models.

Generative AI systems face challenges when they fail to comprehend questions correctly, leading to misinterpretations. In such cases, they cannot produce accurate answers and invent responses, a phenomenon known as "artificial intelligence hallucination" or "AI hallucination state." These hallucinations can occur across various types of synthetic data, including text, images, audio, video, and computer code.

You can control the creative or predictable nature of a generative AI model's output by adjusting its temperature parameter. Higher values increase randomness and diversity, while lower values enhance focus and predictability. The choice of temperature should align with the specific application and desired output characteristics.

The Pega Platform approach to generative AI helps organizations deploy their AI models of choice in a responsible and governed way while minimizing risk. It incorporates auditing, rules-based governance, and workflow-managed human approval to advance safety, security, and reliability. Authorized staff review, edit, and approve all Pega GenAI-generated content to prevent exposing inaccurate or biased text to customers.