Adaptive models

Online, adaptive models play a crucial part in Pega Customer Decision Hub™ next-best-action decision strategies. These models drive the predictions for the likelihood of a customer accepting an action. Customer Decision Hub uses AI to arbitrate between the offers for which a customer is eligible. Learn how AI-driven arbitration works.

Additionally, learn which predictor types you can use and how to add predictors to an adaptive model configuration.

Anfänger

Englisch

Nach Abschluss dieses Moduls können Sie Folgendes:

Describe how AI uses customer behavior to calculate propensity

Explain how arbitration works

Configure additional potential predictors for an adaptive model

Understand the advanced configurations of adaptive models that determine the selection and binning of predictors

Üben Sie das Gelernte in der folgenden Challenge:

Adding predictors to an adaptive model v7

In der folgenden Mission verfügbar:

AI for 1:1 Customer Engagement v2

Themen

Adaptive analytics

10 Min.

Action arbitration with AI

10 Min.

Predictors and outcomes of an adaptive model

10 Min.

Configuring an adaptive model

10 Min.

Adaptive model outputs

5 Min.

Modulquiz

10 Min.