Modul
Creating engagement strategies using customer credit score
Archived
4 Themen
45 Min.
A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use customer properties directly, or an expression based on them. The output of a scorecard is the raw score plus a segment, which is obtained by defining a set of cut off values that create a set of score ranges. Learn how a scorecard can be used to determine the customer credit score, and how the credit score can be used in a decision strategy to define suitability rules.