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Creating engagement strategies using customer credit score

4 Topics

45 mins

Visible to: All users
Beginner Pega Customer Decision Hub 8.7 Pega Customer Decision Hub 8.6 Pega Customer Decision Hub 8.5 English
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A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use customer properties directly, or an expression based on them. The output of a scorecard is the raw score plus a segment, which is obtained by defining a set of cut off values that create a set of score ranges. Learn how a scorecard can be used to determine the customer credit score, and how the credit score can be used in a decision strategy to define suitability rules. 

After completing this module, you should be able to:

Create a scorecard
Use the segmentation result and the score value of a scorecard in a decision strategy
Use a scorecard to determine group-level and action-level suitability

Practice what you learned in the following Challenges:

Building a scorecard to calculate the credit score v4 Using a scorecard for group-level suitability v4 Using a scorecard for action-level suitability v4

Available in the following mission:

Cross-Sell on the Web Extended v4

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