Defining and creating customer journeys

Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just part of an experience or transaction, the customer journey documents the full spectrum of the customer experience. Customer journeys give you a familiar mental model to manage and work with their creative content. You can create customer journeys directly in Next-Best-Action Designer and map customer actions to different journey stages.

Anfänger

Englisch

Nach Abschluss dieses Moduls können Sie Folgendes:

Define customer journeys in Next-Best-Action Designer.

Assemble and manage customer journeys.

Define stage entry criteria for customer journeys.

Test and monitor customer progress through customer journeys.

Üben Sie das Gelernte in den folgenden Challenges:

Defining and creating a Customer Journey v4 Creating an entry criteria strategy for customer journeys v4

In der folgenden Mission verfügbar:

Cross-Sell on the Web Extended v7

Themen

Pega Customer Journeys

10 Min.

Defining Customer Journeys

10 Min.

Modulquiz

10 Min.