Defining customer engagement policies

Engagement policies are the set of conditions such as eligibility, applicability, and suitability that qualify an offer or a group of offers for a customer. As a result of engagement rules, customers will see only those offers that the organization believes they should be exposed to.

Anfänger

Englisch

Nach Abschluss dieses Moduls können Sie Folgendes:

Define engagement policy conditions in Next-Best-Action Designer at the action group level

Define engagement policy conditions at the action level

Differentiate between eligibility, applicability, and suitability conditions

Conduct persona test for customer personas with specific characteristics to evaluate the next-best-action strategy results

Üben Sie das Gelernte in den folgenden Challenges:

Loading actions and treatments from file v5 Defining customer engagement policies v5 Creating persona test cases v4

In der folgenden Mission verfügbar:

Cross-Sell on the Web v5

Themen

Customer engagement policies

10 Min.

Defining eligibility, applicability, and suitability rules

10 Min.

Testing next-best-action configuration with persona testing

15 Min.

Modulquiz

5 Min.