Creating and testing personas

Learn how to create personas and channel contexts in Customer Decision Hub, and how to use them for next-best-action testing. Explore the reasons behind action filtering through persona-based test. Examine the results of the persona test cases and analyze how the engagement policies changes affect test results. 

Anfänger

Generative AI

Englisch

Nach Abschluss dieses Moduls können Sie Folgendes:

Create persona and channel context

Use personas for next-best-action testing.

Create and analyze persona test cases.

Üben Sie das Gelernte in den folgenden Challenges:

Creating and testing personas in Customer Decision Hub v4 Testing engagement policies with personas in Pega Customer Decision Hub v4 Creating personas with Pega GenAI v3

In der folgenden Mission verfügbar:

Cross-Sell on the Web v9

Themen

Testing next best action with Persona and Channel Context

5 Min.

Testing the Engagement Policy configurations with Persona Test Cases

5 Min.

Modulquiz

5 Min.