Adaptive models

Online, adaptive models play a crucial part in Pega Customer Decision Hub™ next-best-action decision strategies. These models drive the predictions for the likelihood of a customer accepting an action. Customer Decision Hub uses AI to arbitrate between the offers for which a customer is eligible. Learn how AI-driven arbitration works.

Additionally, learn which predictor types you can use and how to add predictors to an adaptive model configuration.

Principiante

Inglés

Después de completar este módulo, podrá hacer lo siguiente:

Describe how AI uses customer behavior to calculate propensity

Explain how arbitration works

Configure additional potential predictors for an adaptive model

Understand the advanced configurations of adaptive models that determine the selection and binning of predictors

Practique lo que ha aprendido en el siguiente Reto:

Adding predictors to an adaptive model v7

Disponible en la siguiente misión:

AI for 1:1 Customer Engagement v2

Temas

Adaptive analytics

10 minutos

Action arbitration with AI

10 minutos

Predictors and outcomes of an adaptive model

10 minutos

Configuring an adaptive model

10 minutos

Adaptive model outputs

5 minutos

Cuestionario del módulo

10 minutos