Adaptive models

Online, adaptive models play a crucial part in Pega Customer Decision Hub™ next-best-action decision strategies. These models drive the predictions for the likelihood of a customer accepting an action. Customer Decision Hub uses AI to arbitrate between the offers for which a customer is eligible. Learn how AI-driven arbitration works.

Additionally, learn which predictor types you can use and how to add predictors to an adaptive model configuration.

Débutant

Anglais

Après avoir terminé ce module, vous pourrez :

Describe how AI uses customer behavior to calculate propensity

Explain how arbitration works

Configure additional potential predictors for an adaptive model

Understand the advanced configurations of adaptive models that determine the selection and binning of predictors

Appliquez ce que vous avez appris dans le Défi suivant :

Adding predictors to an adaptive model v7

Disponible dans la mission suivante :

AI for 1:1 Customer Engagement v2

Rubriques

Adaptive analytics

10 mins

Action arbitration with AI

10 mins

Predictors and outcomes of an adaptive model

10 mins

Configuring an adaptive model

10 mins

Adaptive model outputs

5 mins

Quiz du module

10 mins