Creating and testing personas

Learn how to create personas and channel contexts in Customer Decision Hub, and how to use them for next-best-action testing. Explore the reasons behind action filtering through persona-based test. Examine the results of the persona test cases and analyze how the engagement policies changes affect test results. 

Débutant

Generative AI

Anglais

Après avoir terminé ce module, vous pourrez :

Create persona and channel context

Use personas for next-best-action testing.

Create and analyze persona test cases.

Appliquez ce que vous avez appris dans les Défis suivants :

Creating and testing personas in Customer Decision Hub v2 Testing engagement policies with personas in Pega Customer Decision Hub v2 Creating personas with Pega GenAI v1

Disponible dans la mission suivante :

Cross-Sell on the Web v7

Rubriques

Testing next best action with Persona and Channel Context

5 mins

Testing the Engagement Policy configurations with Persona Test Cases

5 mins

Quiz du module

5 mins