Defining and creating customer journeys

Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just part of an experience or transaction, the customer journey documents the full spectrum of the customer experience. Customer journeys give you a familiar mental model to manage and work with their creative content. You can create customer journeys directly in Next-Best-Action Designer and map customer actions to different journey stages.

Débutant

Anglais

Après avoir terminé ce module, vous pourrez :

Define customer journeys in Next-Best-Action Designer.

Assemble and manage customer journeys.

Define stage entry criteria for customer journeys.

Test and monitor customer progress through customer journeys.

Appliquez ce que vous avez appris dans les Défis suivants :

Defining and creating a Customer Journey v4 Creating an entry criteria strategy for customer journeys v4

Disponible dans la mission suivante :

Cross-Sell on the Web Extended v7

Rubriques

Pega Customer Journeys

10 mins

Defining Customer Journeys

10 mins

Quiz du module

10 mins