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Module

Defining customer engagement policies

Engagement policies are the set of conditions such as eligibility, applicability, and suitability that qualify an offer or a group of offers for a customer. As a result of engagement rules, customers will see only those offers that the organization believes they should be exposed to.

Après avoir terminé ce module, vous pourrez :

Define engagement policy conditions in Next-Best-Action Designer at the action group level
Define engagement policy conditions at the action level
Differentiate between eligibility, applicability, and suitability conditions

Appliquez ce que vous avez appris dans les Défis suivants :

Loading actions and treatments from file v6 Defining customer engagement policies v6

Disponible dans la mission suivante :

Cross-Sell on the Web v6

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