Adaptive models

Online, adaptive models play a crucial part in Pega Customer Decision Hub™ next-best-action decision strategies. These models drive the predictions for the likelihood of a customer accepting an action. Customer Decision Hub uses AI to arbitrate between the offers for which a customer is eligible. Learn how AI-driven arbitration works.

Additionally, learn which predictor types you can use and how to add predictors to an adaptive model configuration.

Beginner

Inglese

After completing this module, you should be able to:

Describe how AI uses customer behavior to calculate propensity

Explain how arbitration works

Configure additional potential predictors for an adaptive model

Understand the advanced configurations of adaptive models that determine the selection and binning of predictors

Practice what you learned in the following Challenge:

Adding predictors to an adaptive model v7

Disponibile nelle seguenti missioni:

AI for 1:1 Customer Engagement v2

Topics

Adaptive analytics

10 mins

Action arbitration with AI

10 mins

Predictors and outcomes of an adaptive model

10 mins

Configuring an adaptive model

10 mins

Adaptive model outputs

5 mins

Module Quiz

10 mins