Adaptive models

Online, adaptive models are crucial to next-best-action decision strategies in Pega Customer Decision Hub™. Adaptive Decision Manager is a key component of Pega Decision Management, which helps businesses to implement adaptive models for predicting customer behavior, such as interacting with online offers. By continuously learning from customer responses, ADM helps organizations deliver tailored experiences that balance customer relevance and business priorities.        

Discover the crucial role of input fields as predictor data in enhancing the predictive performance of adaptive models. Adaptive models automatically optimize by selecting the best subset of predictors from various relevant data sources.

初級

英語

このモジュールを完了したら、以下の目的を達成できるようになります。

Explain how adaptive analytics supports Customer Decision Hub in the selection of the next best action for each customer.

Describe how ADM generates Bayesian models.

Explain how arbitration works.

Request a decision for a customer in Customer profile viewer.

Explore the original model propensity and model evidence.

Configure additional potential predictors for an adaptive model.

このモジュールで学習したことは、下記のチャレンジで実践できます。

Adding predictors to an adaptive model v7

このモジュールは、下記のミッションにも含まれています。

AI for 1:1 Customer Engagement v3

トピック

Adaptive analytics

10 分

Action arbitration with AI

10 分

Predictors of adaptive models

10 分

モジュールクイズ

10 分