Creating and managing customer journeys

Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just part of an experience or transaction, the customer journey documents the full spectrum of the customer experience. Customer journeys give you a familiar mental model to manage and work with their creative content. You can create customer journeys directly in Pega 1:1 Operations Manager and map customer actions to different journey stages.

初級

英語

このモジュールを完了したら、以下の目的を達成できるようになります。

Create a customer journey, set criteria, and manage Actions and Stages.

Navigate through the Plan, Build, Generate, Test, and Deploy Stages of a customer journey.

このモジュールで学習したことは、下記のチャレンジで実践できます。

Creating a customer journey v1

このモジュールは、下記のミッションにも含まれています。

Business Agility in 1:1 Customer Engagement v8

トピック

Pega Customer Journeys

10 分

Creating a customer journey

10 分

モジュールクイズ

5 分