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Customer Decision Hub overview

5 Topics

55 mins

Visible to: All users
Beginner Pega Customer Decision Hub '23 English
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Familiarize yourself with the one-to-one customer engagement paradigm and discover how Pega’s omnichannel AI delivers the right action during every customer interaction.

Discover Next-Best-Action Designer, a powerful tool that guides decisioning architects in creating personalized customer experiences across all channels. Define business structures, implement constraints, configure prioritization, and deliver the next best actions through inbound, outbound, and paid channels.

After completing this module, you should be able to:

Explain the basics of the Next-Best-Action approach.
Describe the purpose of the Next-Best-Action Designer components: Taxonomy, Constraints, Engagement policy, Arbitration, and Channels.
Analyze the decisions for a specific customer in Customer Profile Viewer.
Describe the critical roles in implementing Pega AI.

Practice what you learned in the following Challenge:

Exploring decisions in Customer Decision Hub v2

Available in the following mission:

AI for 1:1 Customer Engagement v3

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