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Enabling AI in the NBA framework

3 Topics

30 mins

Visible to: All users
Beginner Pega Customer Decision Hub 8.4 Pega Customer Decision Hub 8.5 English

Learn how every Next-Best-Action weighs customer needs against business objectives to optimize decisions based on priorities set by the business. Configure the AI model for the web treatment with additional customer data as potential predictors. Confirm that the model learns from customer behavior.

After completing this module, you should be able to:

Describe how AI uses customer behavior to calculate propensity
Explain the (P*C*V*L) prioritization formula
Configure additional potential predictors for an adaptive model

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