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Module

Essentials of always-on outbound

3 Topics

30 mins

Visible to all users
Beginner Pega Customer Decision Hub 8.7 Pega Customer Decision Hub 8.6 Pega Customer Decision Hub 8.5 Pega Customer Decision Hub 8.4 English

Learn about the principles of always-on outbound customer engagement and its similarities and differences with traditional outbound marketing. Gain an overview of how the brain works in outbound customer engagement. Study a typical always-on outbound business scenario.

After completing this module, you should be able to:

Describe the principals of always-on 1:1 customer engagement
Compare and contrast traditional marketing concepts with always-on outbound
Describe a typical always-on business use case in the outbound channel

Available in the following mission:

Always-On Outbound Customer Engagement

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