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Module

Essentials of always-on outbound

3 Topics

30 mins

 Visible to: All users
Beginner
Pega Customer Decision Hub 8.7
Pega Customer Decision Hub 8.6
Pega Customer Decision Hub 8.5
Pega Customer Decision Hub 8.4
English
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Learn about the principles of always-on outbound customer engagement and its similarities and differences with traditional outbound marketing. Gain an overview of how the brain works in outbound customer engagement. Study a typical always-on outbound business scenario.

After completing this module, you should be able to:

Describe the principals of always-on 1:1 customer engagement
Compare and contrast traditional marketing concepts with always-on outbound
Describe a typical always-on business use case in the outbound channel

Available in the following mission:

Always-On Outbound Customer Engagement v4

Topics

Working of the always-on brain in outbound

10 mins

Traditional marketing versus always-on outbound

5 mins

Business use case: Always-on outbound customer engagement

10 mins

Module Quiz

5 mins

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