Predicting customer behavior using real-time data

You want to predict customer behavior, but you have no historical behavioral data on which to base your predictions. Without historical data, traditional predictive modeling won't work. Pega Adaptive Decision Manager builds predictive models on-the-fly by using real-time customer behavior data. Learn how adaptive modeling works and gain hands-on experience configuring an adaptive model, and applying it to a decision strategy.

After completing this module, you should be able to:

Available in the following mission: