Mission
Data Scientist
10 Modules
12 Challenges
11 hrs 40 mins
Gain a greater understanding of the key features, capabilities, and benefits of Prediction Studio. Learn how to manage adaptive models and build predictive models that are used in strategies that guide real-time customer interactions.
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Module
One-to-one customer engagement
3 Topics
30 mins
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Familiarize yourself with the one-to-one customer engagement paradigm. Learn about the business problems Pega Customer Decision Hub™ can solve and...
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Module
Prediction Studio overview
1 Topic
15 mins
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Prediction Studio is the dedicated workplace for data scientists to control the life cycles of advanced analytics models. The model types available in...
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Module
Creating and understanding decision strategies
6 Topics
1 hr 10 mins
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Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...
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Challenge
Creating a decision strategy
4 Tasks
25 mins
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As a Strategy designer, you are tasked to design a basic decision strategy that outputs the Label action with the lowest printing cost. A set of Label...
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Challenge
Testing a decision strategy
4 Tasks
25 mins
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A decision strategy that produces the Next-Best-Label action has been set up. The main purpose of the decision strategy is to select the label with...
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Challenge
Prioritizing actions using AI
4 Tasks
20 mins
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When customers log in to the U+ Bank website, they see the credit card offers for which they qualify based on the engagement policy defined by...
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Module
Predicting customer behavior using real-time data
7 Topics
1 hr
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You want to predict customer behavior, but you have no historical behavioral data on which to base your predictions. Without historical data...
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Challenge
Configuring an adaptive model
3 Tasks
30 mins
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BankCo, a retail bank, has decided to launch two new credit card offers, Classic and Gold cards, to attract new customers. Initially, the offers occur...
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Challenge
Monitoring an adaptive model
2 Tasks
25 mins
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BankCo, a retail bank, has recently launched two new credit card offers, BaseCard and YoungCard, to attract new customers. The bank has implemented a...
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Module
Demonstrating adaptive learning
5 Topics
40 mins
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To demonstrate that adaptive models learn from customer interactions when real-time data is not available, use a Monte Carlo data set to create mock...
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Challenge
Demonstrating adaptive learning
4 Tasks
20 mins
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U+ Bank is about to implement adaptive models in the web channel to increase the click-through rates of the banners that promote their four credit...
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Module
The impact of machine learning
2 Topics
30 mins
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To quantify the impact your models have on the success rate of actions, also known as uplift, you challenge the models with random actions. The...
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Challenge
Measuring the impact of machine learning
5 Tasks
15 mins
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In the Summer Sales marketing promotion brief, U+Bank has adopted predictive analytics. The sales manager wants you to report on the uplift of the...
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Module
Building predictive models
3 Topics
30 mins
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Build predictive models on historical customer data in Prediction Studio by using the wizard that guides you through the successive steps. Understand...
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Challenge
Building a predictive model
11 Tasks
35 mins
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MyCo, a data service provider, would like to reduce the churn amongst its existing customers. You have been asked to create a predictive churn model...
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Module
Using third party predictive models
2 Topics
20 mins
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A client may have a significant investment in Predictive Model Markup Language--compliant (PMML) predictive models. Help the client leverage that...
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Challenge
Importing a PMML model
2 Tasks
25 mins
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U+ Bank has recently implemented Pega Decision Management but has already been using predictive models created by an external bureau for some time...
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Module
Text analytics for email routing
6 Topics
35 mins
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Humans can effortlessly interpret a single tweet but are unable to parse a large volume of information efficiently. Businesses are exploring ways to...
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Challenge
Using rule-based topic detection to route emails
4 Tasks
20 mins
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U+ Bank is a major company in the financial industry that wants to improve customer engagement. U+ Bank recently opened an email channel where...
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Challenge
Using model-based topic detection to route emails
3 Tasks
20 mins
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U+ Bank currently has a rule-based email routing system in place — all emails with the topic detected as address change are routed to the Account...