Mission
Data Scientist
10 Modules
12 Challenges
11 hrs 40 mins
Gain a greater understanding of the key features, capabilities, and benefits of Prediction Studio. Learn how to manage adaptive models and build predictive models that are used in strategies that guide real-time customer interactions.
Module
One-to-one customer engagement
3 Topics
30 mins
Familiarize yourself with the one-to-one customer engagement paradigm. Learn about the business problems Pega Customer Decision Hub™ can solve and...
Module
Prediction Studio overview
1 Topic
15 mins
Prediction Studio is the dedicated workplace for data scientists to control the life cycles of advanced analytics models. The model types available in...
Module
Creating and understanding decision strategies
6 Topics
1 hr 10 mins
Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...
Challenge
Creating a decision strategy
4 Tasks
25 mins
As a Strategy designer, you are tasked to design a basic decision strategy that outputs the Label action with the lowest printing cost. A set of Label...
Challenge
Testing a decision strategy
4 Tasks
25 mins
A decision strategy that produces the Next-Best-Label action has been set up. The main purpose of the decision strategy is to select the label with...
Challenge
Prioritizing actions using AI
4 Tasks
20 mins
When customers log in to the U+ Bank website, they see the credit card offers for which they qualify based on the engagement policy defined by...
Module
Predicting customer behavior using real-time data
7 Topics
1 hr
You want to predict customer behavior, but you have no historical behavioral data on which to base your predictions. Without historical data...
Challenge
Configuring an adaptive model
3 Tasks
30 mins
BankCo, a retail bank, has decided to launch two new credit card offers, Classic and Gold cards, to attract new customers. Initially, the offers occur...
Challenge
Monitoring an adaptive model
2 Tasks
25 mins
BankCo, a retail bank, has recently launched two new credit card offers, BaseCard and YoungCard, to attract new customers. The bank has implemented a...
Module
Demonstrating adaptive learning
5 Topics
40 mins
To demonstrate that adaptive models learn from customer interactions when real-time data is not available, use a Monte Carlo data set to create mock...
Challenge
Demonstrating adaptive learning
4 Tasks
20 mins
U+ Bank is about to implement adaptive models in the web channel to increase the click-through rates of the banners that promote their four credit...
Module
The impact of machine learning
2 Topics
30 mins
To quantify the impact your models have on the success rate of actions, also known as uplift, you challenge the models with random actions. The...
Challenge
Measuring the impact of machine learning
5 Tasks
15 mins
In the Summer Sales marketing promotion brief, U+Bank has adopted predictive analytics. The sales manager wants you to report on the uplift of the...
Module
Building predictive models
3 Topics
30 mins
Build predictive models on historical customer data in Prediction Studio by using the wizard that guides you through the successive steps. Understand...
Challenge
Building a predictive model
11 Tasks
35 mins
MyCo, a data service provider, would like to reduce the churn amongst its existing customers. You have been asked to create a predictive churn model...
Module
Using third party predictive models
2 Topics
20 mins
A client may have a significant investment in Predictive Model Markup Language--compliant (PMML) predictive models. Help the client leverage that...
Challenge
Importing a PMML model
2 Tasks
25 mins
U+ Bank has recently implemented Pega Decision Management but has already been using predictive models created by an external bureau for some time...
Module
Text analytics for email routing
6 Topics
35 mins
Humans can effortlessly interpret a single tweet but are unable to parse a large volume of information efficiently. Businesses are exploring ways to...
Challenge
Using rule-based topic detection to route emails
4 Tasks
20 mins
U+ Bank is a major company in the financial industry that wants to improve customer engagement. U+ Bank recently opened an email channel where...
Challenge
Using model-based topic detection to route emails
3 Tasks
20 mins
U+ Bank currently has a rule-based email routing system in place — all emails with the topic detected as address change are routed to the Account...