Mission
Data Scientist
9 Modules
10 Challenges
8 hrs 25 mins
Gain a greater understanding of the key features, capabilities, and benefits of Prediction Studio. Learn how to manage adaptive models and build predictive models that are used in strategies that guide real-time customer interactions.
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Module
One-to-one customer engagement
3 Topics
30 mins
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Familiarize yourself with the one-to-one customer engagement paradigm. Learn about the business problems Pega Customer Decision Hub™ can solve and...
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Module
Prediction Studio overview
1 Topic
15 mins
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Prediction Studio is the dedicated workplace for data scientists to control the life cycles of advanced analytics models. The model types available in...
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Module
Enabling AI in the NBA framework
5 Topics
45 mins
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Learn how every next-best-action weighs customer needs against business objectives to optimize decisions based on priorities set by the business...
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Challenge
Enabling AI in the NBA framework
5 Tasks
10 mins
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U+ Bank is implementing cross-sell of their credit cards on the web by using Pega Customer Decision Hub™. The implementation team has set up the...
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Module
Monitoring adaptive models
2 Topics
25 mins
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The predictive performance and success rate of individual adaptive models provide information that can help business users and decisioning consultants...
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Challenge
Monitoring adaptive models
3 Tasks
10 mins
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The U+Bank implementation for cross-sell on the web of their credit cards and the models have been learning for some time. Your task is to inspect the...
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Module
The impact of machine learning
1 Topic
15 mins
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The boost in the success rate, also known as lift, that artificial intelligence (AI) achieves is an important business metric. To report on this...
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Challenge
Measuring the impact of machine learning
4 Tasks
15 mins
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U+ Bank has recently implemented Pega Customer Decision Hub™ to display a personalized credit card offer to eligible customers on their website. The...
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Module
Creating and understanding decision strategies
4 Topics
1 hr 10 mins
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Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...
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Challenge
Creating a decision strategy
4 Tasks
25 mins
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As a Strategy designer, you are tasked to design a basic decision strategy that outputs the Label action with the lowest printing cost. A set of Label...
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Challenge
Testing a decision strategy
4 Tasks
25 mins
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A decision strategy that produces the Next-Best-Label action has been set up. The main purpose of the decision strategy is to select the label with...
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Module
Creating predictive models
5 Topics
50 mins
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In Prediction Studio, three option to leverage historical data are available: creating models using Pega machine learning, importing models created in...
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Challenge
Building models with Pega machine learning
7 Tasks
5 mins
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U+ Bank uses artificial intelligence (AI) to determine which credit card offer to show a customer on the bank’s website. To reduce the number of...
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Challenge
Importing predictive models
2 Tasks
5 mins
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U+ Bank has recently implemented Pega Decision Management but has already been using predictive models created by an external bureau for some time...
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Module
Leveraging predictive models
2 Topics
20 mins
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Predictive analytics requires historical data that contains the customer behavior you want to predict. A predictive model is used to predict an...
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Challenge
Leveraging predictive models
3 Tasks
25 mins
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U+ Bank uses AI to determine which credit card offers to show to customers on its website. The bank wants to reduce the number of clients that leave...
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Module
Text analytics for email routing
6 Topics
35 mins
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Humans can effortlessly interpret a single tweet but are unable to parse a large volume of information efficiently. Businesses are exploring ways to...
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Challenge
Using rule-based topic detection to route emails
3 Tasks
20 mins
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U+ Bank is a financial company that wants to improve their customer engagement. U+ Bank recently opened an email channel where customers can initiate...
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Challenge
Using model-based topic detection to route emails
4 Tasks
20 mins
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U+ Bank currently has a rule-based email routing system in place — all emails with the topic detected as address change are routed to the Account...