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Mission

Data Scientist

9 Modules

10 Challenges

8 hrs 25 mins

Gain a greater understanding of the key features, capabilities, and benefits of Prediction Studio. Learn how to manage adaptive models and build predictive models that are used in strategies that guide real-time customer interactions.

Beginner Pega Customer Decision Hub 8.5
  • Module

    One-to-one customer engagement

    3 Topics

    30 mins

  • Familiarize yourself with the one-to-one customer engagement paradigm. Learn about the business problems Pega Customer Decision Hub™ can solve and...

  • Module

    Prediction Studio overview

    1 Topic

    15 mins

  • Prediction Studio is the dedicated workplace for data scientists to control the life cycles of advanced analytics models. The model types available in...

  • Module

    Enabling AI in the NBA framework

    5 Topics

    45 mins

  • Learn how every next-best-action weighs customer needs against business objectives to optimize decisions based on priorities set by the business...

  • Challenge

    Enabling AI in the NBA framework

    5 Tasks

    10 mins

  • U+ Bank is implementing cross-sell of their credit cards on the web by using Pega Customer Decision Hub™. The implementation team has set up the...

  • Module

    Monitoring adaptive models

    2 Topics

    25 mins

  • The predictive performance and success rate of individual adaptive models provide information that can help business users and decisioning consultants...

  • Challenge

    Monitoring adaptive models

    3 Tasks

    10 mins

  • The U+Bank implementation for cross-sell on the web of their credit cards and the models have been learning for some time. Your task is to inspect the...

  • Module

    The impact of machine learning

    1 Topic

    15 mins

  • The boost in the success rate, also known as lift, that artificial intelligence (AI) achieves is an important business metric. To report on this...

  • Challenge

    Measuring the impact of machine learning

    4 Tasks

    15 mins

  • U+ Bank has recently implemented Pega Customer Decision Hub™ to display a personalized credit card offer to eligible customers on their website. The...

  • Module

    Creating and understanding decision strategies

    4 Topics

    1 hr 10 mins

  • Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...

  • Challenge

    Creating a decision strategy

    4 Tasks

    25 mins

  • As a Strategy designer, you are tasked to design a basic decision strategy that outputs the Label action with the lowest printing cost. A set of Label...

  • Challenge

    Testing a decision strategy

    4 Tasks

    25 mins

  • A decision strategy that produces the Next-Best-Label action has been set up. The main purpose of the decision strategy is to select the label with...

  • Module

    Creating predictive models

    5 Topics

    50 mins

  • In Prediction Studio, three option to leverage historical data are available: creating models using Pega machine learning, importing models created in...

  • Challenge

    Building models with Pega machine learning

    7 Tasks

    5 mins

  • U+ Bank uses artificial intelligence (AI) to determine which credit card offer to show a customer on the bank’s website. To reduce the number of...

  • Challenge

    Importing predictive models

    2 Tasks

    5 mins

  • U+ Bank has recently implemented Pega Decision Management but has already been using predictive models created by an external bureau for some time...

  • Module

    Leveraging predictive models

    2 Topics

    20 mins

  • Predictive analytics requires historical data that contains the customer behavior you want to predict. A predictive model is used to predict an...

  • Challenge

    Leveraging predictive models

    3 Tasks

    25 mins

  • U+ Bank uses AI to determine which credit card offers to show to customers on its website. The bank wants to reduce the number of clients that leave...

  • Module

    Text analytics for email routing

    6 Topics

    35 mins

  • Humans can effortlessly interpret a single tweet but are unable to parse a large volume of information efficiently. Businesses are exploring ways to...

  • Challenge

    Using rule-based topic detection to route emails

    3 Tasks

    20 mins

  • U+ Bank is a financial company that wants to improve their customer engagement. U+ Bank recently opened an email channel where customers can initiate...

  • Challenge

    Using model-based topic detection to route emails

    4 Tasks

    20 mins

  • U+ Bank currently has a rule-based email routing system in place — all emails with the topic detected as address change are routed to the Account...

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