Module

Using predictive models

4 Topics

35 mins

Visible to: All users

Beginner

Pega Customer Decision Hub '24.1

English

Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer characteristics and historical customer behavior such as offer acceptance and churn.

After completing this module, you should be able to:

Describe predictive analytics

Arbitrate between business issues using applicability rules in Next-Best-Action Designer

Describe how to use predictions in a decision strategy

Practice what you learned in the following Challenges:

Leveraging a churn prediction v5

Applying Parameterized Predictors v1

Available in the following mission:

Cross-Sell on the Web Extended v7

Topics

Predictive models drive predictions

10 mins

Arbitrating across business issues

5 mins

Using predictions in engagement strategies

5 mins

Creating parameterized predictors

10 mins

Module Quiz

5 mins

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Using predictive models

After completing this module, you should be able to:

Practice what you learned in the following Challenges:

Available in the following mission:

Topics

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