Skip to main content


Using predictive models

Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer characteristics and historical customer behavior such as offer acceptance and churn.


After completing this module, you should be able to:

Describe predictive analytics
Arbitrate between business issues using applicability rules in Next-Best-Action Designer
Describe how to use predictions in a decision strategy

Practice what you learned in the following Challenges:

Leveraging a churn prediction v5 Applying Parameterized Predictors v1

Available in the following mission:

Cross-Sell on the Web Extended v7

We'd prefer it if you saw us at our best.

Pega Academy has detected you are using a browser which may prevent you from experiencing the site as intended. To improve your experience, please update your browser.

Close Deprecation Notice