Adaptive models

Online, adaptive models play a crucial part in Pega Customer Decision Hub™ next-best-action decision strategies. These models drive the predictions for the likelihood of a customer accepting an action. Customer Decision Hub uses AI to arbitrate between the offers for which a customer is eligible. Learn how AI-driven arbitration works.

Additionally, learn which predictor types you can use and how to add predictors to an adaptive model configuration.

Beginner

Inglês

Depois de concluir este módulo, você deverá ser capaz de:

Describe how AI uses customer behavior to calculate propensity

Explain how arbitration works

Configure additional potential predictors for an adaptive model

Understand the advanced configurations of adaptive models that determine the selection and binning of predictors

Pratique o que aprendeu no seguinte Desafio:

Adding predictors to an adaptive model v7

Disponível na seguinte missão:

AI for 1:1 Customer Engagement v2

Tópicos

Adaptive analytics

10 min

Action arbitration with AI

10 min

Predictors and outcomes of an adaptive model

10 min

Configuring an adaptive model

10 min

Adaptive model outputs

5 min

Quiz do módulo

10 min