Defining and creating customer journeys

Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just part of an experience or transaction, the customer journey documents the full spectrum of the customer experience. Customer journeys give you a familiar mental model to manage and work with their creative content. You can create customer journeys directly in Next-Best-Action Designer and map customer actions to different journey stages.

Beginner

Inglês

Depois de concluir este módulo, você deverá ser capaz de:

Define customer journeys in Next-Best-Action Designer.

Assemble and manage customer journeys.

Define stage entry criteria for customer journeys.

Test and monitor customer progress through customer journeys.

Pratique o que aprendeu no seguinte Desafios:

Defining and creating a Customer Journey v4 Creating an entry criteria strategy for customer journeys v4

Disponível na seguinte missão:

Cross-Sell on the Web Extended v7

Tópicos

Pega Customer Journeys

10 min

Defining Customer Journeys

10 min

Quiz do módulo

10 min