Enabling AI in the NBA framework

Learn how every next-best-action weighs customer needs against business objectives to optimize decisions based on priorities set by the business. Configure the AI model for web treatment with additional customer data as potential predictors. Confirm that the model learns from customer behavior.

Beginner

Inglês

Depois de concluir este módulo, você deverá ser capaz de:

Describe how AI uses customer behavior to calculate propensity

Explain the (P*C*V*L) prioritization formula

Configure additional potential predictors for an adaptive model

Disponível na seguinte missão:

Data Scientist v3

Tópicos

Adaptive analytics

10 min

Predictors and outcomes of an adaptive model

10 min

Advanced settings of an adaptive model

5 min

Adaptive model outputs

5 min

Configuring an adaptive model

10 min

Quiz do módulo

10 min