Customer Decision Hub overview

Familiarize yourself with the one-to-one customer engagement paradigm and discover how Pega’s omnichannel AI delivers the right action during every customer interaction.

Discover Next-Best-Action Designer, a powerful tool that guides decisioning architects in creating personalized customer experiences across all channels. Define business structures, implement constraints, configure prioritization, and deliver the next best actions through inbound, outbound, and paid channels.

Explore the Impact Analyzer tool, that conducts experiments by implementing alternative prioritization and engagement policy filters on a small control group of customers, to assess the effectiveness of next best actions.

Beginner

Inglês

Depois de concluir este módulo, você deverá ser capaz de:

Explain the basics of the Next-Best-Action approach.

Describe the purpose of the Next-Best-Action Designer components: Taxonomy, Constraints, Engagement policy, Arbitration, and Channels.

Analyze the decisions for a specific customer in Customer Profile Viewer.

Describe the critical roles in implementing Pega AI.

Use Impact Analyzer to monitor the performance of your next best actions.

Pratique o que aprendeu no seguinte Desafio:

Exploring decisions in Customer Decision Hub v4

Disponível na seguinte missão:

AI for 1:1 Customer Engagement v5

Tópicos

One-to-one Customer Engagement paradigm

10 min

The cross-sell on a website use case

10 min

Critical roles in implementing Pega AI

10 min

Exploring Next-Best-Action decisions

10 min

Monitoring the health of the system using Impact Analyzer

10 min

Quiz do módulo

5 min