Creating and testing personas

Learn how to create personas and channel contexts in Customer Decision Hub, and how to use them for next-best-action testing. Explore the reasons behind action filtering through persona-based test. Examine the results of the persona test cases and analyze how the engagement policies changes affect test results. 

Beginner

Generative AI

Inglês

Depois de concluir este módulo, você deverá ser capaz de:

Create persona and channel context

Use personas for next-best-action testing.

Create and analyze persona test cases.

Pratique o que aprendeu no seguinte Desafios:

Creating and testing personas in Customer Decision Hub v4 Testing engagement policies with personas in Pega Customer Decision Hub v4 Creating personas with Pega GenAI v3

Disponível na seguinte missão:

Cross-Sell on the Web v9

Tópicos

Testing next best action with Persona and Channel Context

5 min

Testing the Engagement Policy configurations with Persona Test Cases

5 min

Quiz do módulo

5 min