Introducing Pega Customer Engagement Blueprint

Hi, my name is Hugo, and I would like to introduce you to Pega Customer Engagement Blueprint. This application combines AI with expert knowledge to streamline the development of an integrated customer engagement approach.

Let's take U+ Bank. Their customers expect seamless experiences whether using mobile banking, visiting branches, or contacting call centers. Customer Engagement Blueprint uses GenAI to interpret U+ Bank's digital presence and combines it with learnings and experience from the market. The result is a collaboration platform where you can see your personalization strategy come to life.

You choose what customer outcomes and KPI objectives you want to achieve, which products and services you want to focus on, and which channels you want to use. Customer Engagement Blueprint then suggests Personas for key customer segments to test against your use case and brand voice. You can add, edit, and amend every single step of the way.

U+ Bank can form a clear picture of the content needed to create hyper-personalized experiences. An experience library that can scale across channels, products, and strategies. You can also see how variations in tone and image can be used to say the same thing in different ways for different customers.

Customer Engagement Blueprint helps U+ Bank map out content based on outcome-driven journeys without pre-scripting customer experiences. It will tell you what data is needed to make your use case a reality before then going on to show you how rules and AI combine into one single centralized decision logic that will determine the best experience for each individual customer in the moment.

Customer Engagement Blueprint helps U+ Bank collaborate and ideate, aligning marketing, customer service, and product development. The results transform operations.

That's it from me. I hope you have enjoyed this introduction to Pega Customer Engagement Blueprint and are ready to try it out yourself.