Pega GenAI in Pega Customer Decision Hub

With Pega GenAI, you can leverage a set of generative AI-powered features that will aid you in streamlining your everyday tasks in Pega Customer Decision Hub™ (CDH) and Pega 1:1 Operations Manager.

In Customer Decision Hub, test the settings for engagement policies and suppression rules by creating personas and channel context. This ensures that customers receive the expected and desired results. Creating personas is easier and more efficient with Pega GenAI. When creating a new persona, you can describe the characteristics you want to include in natural language. Pega GenAI will allow you to create a diverse set of personas quickly, that accurately represent your target audience.

Improve your understanding of test configuration results in Customer Profile Viewer with the help of the AI Insight feature. By utilizing this feature, businesses can gain insights into how engagement policies are being used, as well as the reasons why customers may not be receiving a particular action. With this information, businesses can optimize their strategies and provide more effective experiences for their customers.

Unlock the full potential of your Pega 1:1 Operations Manager with AI-powered automated enterprise. The Automated Insights feature generates actionable recommendations that enable businesses to develop more effective actions and treatments, helping to optimize customer experiences and improve overall outcomes.

Create compelling treatment content that resonates with customers using AI algorithms, incorporating one of Cialdini's principles of persuasion. The algorithm generates content and images that employ psychological triggers, such as social proof or scarcity, to motivate customers to take action, increasing the effectiveness of the treatment.

These features will help you work more efficiently and effectively, so that you can focus on providing exceptional service to your customers.