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Pega's application offerings

Pega's application offerings

Pega offers two categories of applications:

  • Customer engagement applications
  • Industry applications

Customer engagement applications include Pega Customer ServicePega Marketing, and Pega Sales Automation. The Customer Decision Hub centralizes all customer engagement activities and provides intelligent customer interactions, regardless of channel or application.

Application Offer

The industry applications provide solutions for:

In some cases, the customer engagement applications intersect with an industry solution. For example, Customer Service for Financial Services and Pega Marketing for Financial Services are both customer engagement applications with a focus on the Financial Services industry.

Tip: For business context of what each customer engagement and industry application provides, see the Products page on
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