UX design and the business

UX design creates better experiences for users, but there are also business advantages to a UX-lead business strategy. Here are a few: 

A good design is less expensive because:

• It is tested and evaluated before extensive development work kicks off
• It avoids “feature creep” (when additional features are added beyond initial scope or plan, resulting in a bloated and disjointed user experience)
• It helps define and scope a team’s work overall; everyone knows what to build and how to build it faster

Well-designed software benefits both users and stakeholders.

• Users want to use it and have a positive association with the software and with the overall Pega brand
• Stakeholders have a better understanding of functionalities, limitations, and future areas for development

Feedback from users is critical to creating well-designed software. Users are more likely to give constructive feedback when they feel that their needs, wishes, and desires are taken into account, and that’s what the art of UX is all about.  

UX design can yield measurable results for companies and affect the bottom line.