Using predictive models

Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer characteristics and historical customer behavior such as offer acceptance and churn.

 

Principiante

Inglés

Después de completar este módulo, podrá hacer lo siguiente:

Describe predictive analytics

Arbitrate between business issues using applicability rules in Next-Best-Action Designer

Describe how to use a predictions in a decision strategy

Practique lo que ha aprendido en el siguiente Reto:

Leveraging a churn prediction v2

Temas

Predictive models drive predictions

10 minutos

Arbitrating across business issues

5 minutos

Using predictions in engagement strategies

5 minutos

Cuestionario del módulo

5 minutos