Using predictive models

Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer characteristics and historical customer behavior such as offer acceptance and churn.

 

Beginner

Inglese

After completing this module, you should be able to:

Describe predictive analytics

Arbitrate between business issues using applicability rules in Next-Best-Action Designer

Describe how to use predictions in a decision strategy

Practice what you learned in the following Challenge:

Leveraging a churn prediction v3

Disponibile nelle seguenti missioni:

Cross-Sell on the Web Extended v5

Topics

Predictive models drive predictions

10 mins

Arbitrating across business issues

5 mins

Using predictions in engagement strategies

5 mins

Module Quiz

5 mins