Adaptive models

Online, adaptive models play a crucial part in Pega Customer Decision Hub™ next-best-action decision strategies. These models drive the predictions for the likelihood of a customer accepting an action. Customer Decision Hub uses AI to arbitrate between the offers for which a customer is eligible. Learn how AI-driven arbitration works.

Additionally, learn which predictor types you can use and how to add predictors to an adaptive model configuration.

初級

英語

このモジュールを完了したら、以下の目的を達成できるようになります。

Describe how AI uses customer behavior to calculate propensity

Explain how arbitration works

Configure additional potential predictors for an adaptive model

Understand the advanced configurations of adaptive models that determine the selection and binning of predictors

このモジュールで学習したことは、下記のチャレンジで実践できます。

Adding predictors to an adaptive model v7

このモジュールは、下記のミッションにも含まれています。

AI for 1:1 Customer Engagement v2

トピック

Adaptive analytics

10 分

Action arbitration with AI

10 分

Predictors and outcomes of an adaptive model

10 分

Configuring an adaptive model

10 分

Adaptive model outputs

5 分

モジュールクイズ

10 分