Defining and creating customer journeys

Customer journeys are the sum of the experiences that your customers go through when interacting with your organization. Rather than looking at just part of an experience or transaction, the customer journey documents the full spectrum of the customer experience. Customer journeys give you a familiar mental model to manage and work with their creative content. You can create customer journeys directly in Next-Best-Action Designer and map customer actions to different journey stages.

初級

英語

このモジュールを完了したら、以下の目的を達成できるようになります。

Define customer journeys in Next-Best-Action Designer.

Assemble and manage customer journeys.

Define stage entry criteria for customer journeys.

Test and monitor customer progress through customer journeys.

このモジュールで学習したことは、下記のチャレンジで実践できます。

Defining and creating a Customer Journey v4 Creating an entry criteria strategy for customer journeys v4

このモジュールは、下記のミッションにも含まれています。

Cross-Sell on the Web Extended v7

トピック

Pega Customer Journeys

10 分

Defining Customer Journeys

10 分

モジュールクイズ

10 分