Mission
PW26 Harnessing Pega Customer Engagement Blueprint for Rapid Business Value
9 Challenges
2 hrs 15 mins
Hands-on Training: Harnessing Pega Customer Engagement Blueprint for Rapid Business Value™
Discover how to design and deliver effective 1:1 customer engagement using Pega Customer Engagement Blueprint™ and Pega Customer Decision Hub™. This hands‑on workshop introduces the fundamentals of AI‑driven omni‑channel engagement, shows how Customer Decision Hub solves real‑world business problems, and demonstrates best practices using the Next‑Best‑Action Designer. Participants will design customer journeys, simulate engagement strategies, and generate implementable marketing artifacts while learning how cross‑functional teams can align quickly, maintain brand consistency, accelerate time‑to‑market, and maximize ROI across every customer interaction.
Sunday, June 7, 2026
| Afternoon Session | 1:30 PM - 5:00 PM |
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PW26 Creating a Customer Engagement Blueprint - Assignment Overview
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Challenge
PW26 Creating a Customer Engagement Blueprint - Assignment Overview
1 Task
5 mins
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U+ Bank, a retail bank, wants to accelerate the development of a customer engagement strategy by using Pega Customer Engagement Blueprint™. The bank's...
PW26 Use Case - Define engagement context with AI
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Challenge
PW26 Use Case - Define engagement context with AI
2 Tasks
10 mins
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As a marketer, I want to define U+ Bank's engagement context by providing the organization's website URL and business objectives, so that AI can...
PW26 Use Case - Configure Blueprint settings and review AI-generated personas
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Challenge
PW26 Use Case - Configure Blueprint settings and review AI-generated personas
2 Tasks
10 mins
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As a marketer, I want to configure Blueprint settings by selecting outcomes and channels, then review AI-generated customer personas and brand...
PW26 Use Case - Simulate Next Best Action and calculate ROI
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Challenge
PW26 Use Case - Simulate Next Best Action and calculate ROI
2 Tasks
30 mins
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As a marketer, I want to see how Pega's AI-powered Next Best Action process selects the optimal offer for each customer through a 7-stage filtering...
PW26 Use Case - Design engagement policies with AI
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Challenge
PW26 Use Case - Design engagement policies with AI
2 Tasks
15 mins
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As a marketer, I want to design engagement policies (Eligibility, Applicability, and Suitability) that govern which customers receive which offers, so...
Optional: PW26 Use Case - Upload a marketing brief to add an Action to the Blueprint
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Challenge
Optional: PW26 Use Case - Upload a marketing brief to add an Action to the Blueprint
2 Tasks
10 mins
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As a marketer, I want to upload a marketing brief to the Customer Engagement Blueprint so that the Blueprint Agent can analyze the document, extract...
PW26 Exploring cross-sell on the web
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Challenge
PW26 Exploring cross-sell on the web
3 Tasks
20 mins
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U+ Bank recently completed a project where customers who log in to their account page see credit card offers.
After login to the U+ Bank website...
PW26 Prioritizing actions using AI
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Challenge
PW26 Prioritizing actions using AI
4 Tasks
20 mins
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When customers log in to the U+ Bank website, they see the credit card offers for which they qualify based on the engagement policy defined by the...
Optional: PW26 Importing a Customer Engagement Blueprint
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Challenge
Optional: PW26 Importing a Customer Engagement Blueprint
3 Tasks
10 mins
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U+ Bank’s Marketing team has used Pega Customer Engagement Blueprint™ to accelerate development of a customer engagement strategy for cross-selling...
