Arbitrating between actions

After applying engagement policy rules, a customer may still qualify for more than one action. Learn how every Next-Best-Action weighs customer needs against business objectives to optimize decisions based on priorities set by the business.

Beginner

English

After completing this module, you should be able to:

Describe what action arbitration is and how it works

Explain how customer needs and business objectives are considered during arbitration

Prioritize actions based on AI

Prioritize actions based on AI & business levers

Practice what you learned in the following Challenges:

Prioritizing actions using AI v5 Prioritizing actions with business levers v5

Available in the following mission:

Cross-Sell on the Web v5

Topics

Action arbitration

10 mins

Action prioritization with AI

15 mins

Prioritizing actions with business levers

5 mins

Module Quiz

10 mins