Skip to main content

Module

Creating engagement strategies using customer credit score

4 Topics

45 mins

Visible to all users
Beginner Pega Customer Decision Hub 8.7 Pega Customer Decision Hub 8.6 Pega Customer Decision Hub 8.5 English

A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use customer properties directly, or an expression based on them. The output of a scorecard is the raw score plus a segment, which is obtained by defining a set of cut off values that create a set of score ranges. Learn how a scorecard can be used to determine the customer credit score, and how the credit score can be used in a decision strategy to define suitability rules. 

After completing this module, you should be able to:

Create a scorecard
Use the segmentation result and the score value of a scorecard in a decision strategy
Use a scorecard to determine group-level and action-level suitability

Practice what you learned in the following Challenges:

Building a scorecard to calculate the credit score Using a scorecard for group-level suitability Using a scorecard for action-level suitability

Available in the following mission:

Cross-Sell on the Web Extended

We'd prefer it if you saw us at our best.

Pega Academy has detected you are using a browser which may prevent you from experiencing the site as intended. To improve your experience, please update your browser.

Close Deprecation Notice