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Mission

Cross-Sell on the Web Extended

1 Mission

7 Modules

10 Challenges

15 hrs

Visible to all users
Beginner Pega Customer Decision Hub 8.5 English

The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub™ and provides the best practice for implementing enterprise-level Next-Best-Action. Decision strategies are used as extension points in this framework. They comprise a unit of reasoning represented by decision components. Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.

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Available in the following mission:

Decisioning Consultant
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Cross-Sell on the Web

  • Mission

    Cross-Sell on the Web

    7 Modules

    11 Challenges

    6 hrs 45 mins

  • Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while...

Business use case: Cross-sell on the web extended

  • Module

    Business use case: Cross-sell on the web extended

    1 Topic

    15 mins

  • Next-Best-Action Designer guides you through the creation of a Next-Best-Action strategy for your business. Learn about several use cases where hand...

Creating and understanding decision strategies

  • Module

    Creating and understanding decision strategies

    4 Topics

    1 hr 10 mins

  • Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...

Creating a decision strategy

  • Challenge

    Creating a decision strategy

    4 Tasks

    25 mins

  • As a Strategy designer, you are tasked to design a basic decision strategy that outputs the Label action with the lowest printing cost. A set of Label...

Testing a decision strategy

  • Challenge

    Testing a decision strategy

    4 Tasks

    25 mins

  • A decision strategy that produces the Next-Best-Label action has been set up. The main purpose of the decision strategy is to select the label with...

Creating engagement strategies using customer credit score

  • Module

    Creating engagement strategies using customer credit score

    4 Topics

    45 mins

  • A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use...

Building a scorecard to calculate the credit score

  • Challenge

    Building a scorecard to calculate the credit score

    3 Tasks

    10 mins

  • U+ Bank is cross-selling on the web by showing various credit cards to customers. Because of each card's credit limits, credit cards are unsuitable...

Using a scorecard for group-level suitability

  • Challenge

    Using a scorecard for group-level suitability

    4 Tasks

    15 mins

  • U+ Bank is currently cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business...

Using a scorecard for action-level suitability

  • Challenge

    Using a scorecard for action-level suitability

    3 Tasks

    20 mins

  • U+ Bank is cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business wants to...

Creating eligibility rules using customer risk segments

  • Module

    Creating eligibility rules using customer risk segments

    1 Topic

    15 mins

  • Decision tables enable you to better adjust to the variables in your business processes. Learn to create decision tables that help you derive a value...

Creating customer risk segments using a decision table

  • Challenge

    Creating customer risk segments using a decision table

    7 Tasks

    25 mins

  • U+ Bank is cross-selling on the web by showing various credit cards to its customers. The bank already uses a customer’s credit score to determine...

Leveraging predictive models

  • Module

    Leveraging predictive models

    2 Topics

    20 mins

  • Predictive analytics requires historical data that contains the customer behavior you want to predict. A predictive model is used to predict an...

Leveraging predictive models

  • Challenge

    Leveraging predictive models

    3 Tasks

    25 mins

  • U+ Bank uses AI to determine which credit card offers to show to customers on its website. The bank wants to reduce the number of clients that leave...

Adding more tracking time periods for contact policies

  • Module

    Adding more tracking time periods for contact policies

    2 Topics

    25 mins

  • Learn about contact policies and how they are used in Pega Customer Decision Hub to improve the customer experience. Also, learn how to bypass the...

Adding more tracking time periods for contact policies

  • Challenge

    Adding more tracking time periods for contact policies

    5 Tasks

    25 mins

  • U+ Bank is cross-selling on the web by showing various credit cards to customers.

    U+ Bank has a new requirement:

    Do not present any credit card...

Testing engagement policy conditions with simulations

  • Module

    Testing engagement policy conditions with simulations

    3 Topics

    40 mins

  • Running simulations helps you understand the effect of business changes on your decision management framework. Simulations enable you to derive useful...

Analyzing customer distribution using Pega Value Finder

  • Challenge

    Analyzing customer distribution using Pega Value Finder

    3 Tasks

    10 mins

  • U+ Bank is currently doing cross-sell on the web by showing various credit cards to its customers.

    They want to run a value finder simulation to...

Testing engagement policy conditions using an audience simulation

  • Challenge

    Testing engagement policy conditions using an audience simulation

    4 Tasks

    15 mins

  • U+ Bank is currently doing cross-sell on the web by showing various credit cards to its customers.

    They want to run an audience simulation to check...

Cross-sell on the Web Extended

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