Mission
Cross-Sell on the Web Extended
Archived
1 Mission
7 Modules
10 Challenges
15 hrs
The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub™ and provides the best practice for implementing enterprise-level Next-Best-Action. Decision strategies are used as extension points in this framework. They comprise a unit of reasoning represented by decision components. Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.
Access the offline mission content here.
Available in the following mission:
Cross-Sell on the Web
-
Mission
Cross-Sell on the Web
7 Modules
11 Challenges
6 hrs 45 mins
-
Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while...
Business use case: Cross-sell on the web extended
-
Module
Business use case: Cross-sell on the web extended
1 Topic
15 mins
-
Next-Best-Action Designer guides you through the creation of a Next-Best-Action strategy for your business. Learn about several use cases where hand...
Creating and understanding decision strategies
-
Module
Creating and understanding decision strategies
4 Topics
1 hr 10 mins
-
Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...
Creating a decision strategy
-
Challenge
Creating a decision strategy
Archived
4 Tasks
25 mins
-
As a Strategy designer, you are tasked to design a basic decision strategy that outputs the Label action with the lowest printing cost. A set of Label...
Testing a decision strategy
-
Challenge
Testing a decision strategy
Archived
4 Tasks
25 mins
-
A decision strategy that produces the Next-Best-Label action has been set up. The main purpose of the decision strategy is to select the label with...
Creating engagement strategies using customer credit score
-
Module
Creating engagement strategies using customer credit score
4 Topics
45 mins
-
A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use...
Building a scorecard to calculate the credit score
-
Challenge
Building a scorecard to calculate the credit score
Archived
3 Tasks
10 mins
-
U+ Bank is cross-selling on the web by showing various credit cards to customers. Because of each card's credit limits, credit cards are unsuitable...
Using a scorecard for group-level suitability
-
Challenge
Using a scorecard for group-level suitability
Archived
4 Tasks
15 mins
-
U+ Bank is currently cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business...
Using a scorecard for action-level suitability
-
Challenge
Using a scorecard for action-level suitability
Archived
3 Tasks
20 mins
-
U+ Bank is cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business wants to...
Creating eligibility rules using customer risk segments
-
Module
Creating eligibility rules using customer risk segments
1 Topic
15 mins
-
Decision tables enable you to better adjust to the variables in your business processes. Learn to create decision tables that help you derive a value...
Creating customer risk segments using a decision table
-
Challenge
Creating customer risk segments using a decision table
Archived
7 Tasks
25 mins
-
U+ Bank is cross-selling on the web by showing various credit cards to its customers. The bank already uses a customer’s credit score to determine...
Using predictive models
-
Module
Using predictive models
Archived
2 Topics
20 mins
-
Predictive analytics requires historical data that contains the customer behavior you want to predict. A predictive model is used to predict an...
Leveraging predictive models
-
Challenge
Leveraging predictive models
Archived
3 Tasks
25 mins
-
U+ Bank uses AI to determine which credit card offers to show to customers on its website. The bank wants to reduce the number of clients that leave...
Adding more tracking time periods for contact policies
-
Module
Adding more tracking time periods for contact policies
2 Topics
25 mins
-
Learn about contact policies and how they are used in Pega Customer Decision Hub to improve the customer experience. Also, learn how to bypass the...
Adding more tracking time periods for contact policies
-
Challenge
Adding more tracking time periods for contact policies
Archived
5 Tasks
25 mins
-
U+ Bank is cross-selling on the web by showing various credit cards to customers.
U+ Bank has a new requirement:
Do not present any credit card...
Testing engagement policy conditions with simulations
-
Module
Testing engagement policy conditions with simulations
Archived
3 Topics
40 mins
-
Running simulations helps you understand the effect of business changes on your decision management framework. Simulations enable you to derive useful...
Analyzing customer distribution using Pega Value Finder
-
Challenge
Analyzing customer distribution using Pega Value Finder
Archived
3 Tasks
10 mins
-
U+ Bank is currently doing cross-sell on the web by showing various credit cards to its customers.
They want to run a value finder simulation to...
Testing engagement policy conditions using an audience simulation
-
Challenge
Testing engagement policy conditions using an audience simulation
Archived
4 Tasks
15 mins
-
U+ Bank is currently doing cross-sell on the web by showing various credit cards to its customers.
They want to run an audience simulation to check...
