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Mission

Cross-Sell on the Web Extended

1 Mission

6 Modules

8 Challenges

13 hrs 20 mins

Visible to: All users
Beginner Pega Customer Decision Hub 8.7 Decision Management Next Best Action English

The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub™ and provides the best practice for implementing enterprise-level Next-Best-Action. Decision strategies are used as extension points in this framework. They comprise a unit of reasoning represented by decision components. Learn about the various types of decision components and how they are used. Gain hands-on experience augmenting Next-Best-Action Designer with engagement rules that use decision strategies.

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Decisioning Consultant v4
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Cross-Sell on the Web

  • Mission

    Cross-Sell on the Web

    7 Modules

    8 Challenges

    6 hrs 30 mins

  • Learn how easy it is to author Next-Best-Action decisions for your always-on customer brain using Next-Best-Action Designer. Reduce design time while...

Business use case: Cross-sell on the web extended

  • Module

    Business use case: Cross-sell on the web extended

    1 Topic

    15 mins

  • Next-Best-Action Designer guides you through the creation of a Next-Best-Action strategy for your business. Learn about several use cases where hand...

Creating and understanding decision strategies

  • Module

    Creating and understanding decision strategies

    4 Topics

    1 hr 10 mins

  • Next-Best-Action Designer provides a guided and intuitive UI to bootstrap your application development with proven best practices that generate the...

Creating a decision strategy

  • Challenge

    Creating a decision strategy

    3 Tasks

    25 mins

  • As a Decisioning Architect, you are tasked with designing a basic decision strategy that outputs a Label action with the lowest printing cost. A set...

Testing a decision strategy

  • Challenge

    Testing a decision strategy

    3 Tasks

    25 mins

  • A decision strategy that produces the next-best-label action is set up in the application. The purpose of the decision strategy is to select the label...

Creating engagement strategies using customer credit score

  • Module

    Creating engagement strategies using customer credit score

    4 Topics

    45 mins

  • A scorecard is a mathematical model that determines a score value based on a set of conditions and a combiner function. The conditions either use...

Building a scorecard to calculate the credit score

  • Challenge

    Building a scorecard to calculate the credit score

    2 Tasks

    10 mins

  • U+ Bank is cross-selling on the web by showing various credit cards to customers. Because of the limit for each card, credit cards are unsuitable for...

Using a scorecard for group-level suitability

  • Challenge

    Using a scorecard for group-level suitability

    3 Tasks

    15 mins

  • U+ Bank is currently cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business...

Using a scorecard for action-level suitability

  • Challenge

    Using a scorecard for action-level suitability

    3 Tasks

    20 mins

  • U+ Bank is cross-selling on the web by showing various credit cards to its customers. Due to the credit limits of each card, the business wants to...

Creating eligibility rules using customer risk segments

  • Module

    Creating eligibility rules using customer risk segments

    1 Topic

    15 mins

  • Decision tables enable you to better adjust to the variables in your business processes. Learn to create decision tables that help you derive a value...

Creating customer risk segments using a decision table

  • Challenge

    Creating customer risk segments using a decision table

    5 Tasks

    25 mins

  • U+ Bank is cross-selling on the web by showing various credit cards to its customers. The bank already uses a customer's credit score to determine...

Using predictive models

  • Module

    Using predictive models

    3 Topics

    25 mins

  • Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer...

Leveraging a churn prediction

  • Challenge

    Leveraging a churn prediction

    2 Tasks

    25 mins

  • U+ Bank uses AI to determine which credit card offers to show to customers on its website. The bank wants to reduce the number of clients that leave...

Creating parameterized predictors using a sub strategy

  • Module

    Creating parameterized predictors using a sub strategy

    1 Topic

    15 mins

  • Use a sub strategy component to execute a strategy in a different strategy. It builds the connection between strategies, accesses a specific component...

Using model scores as predictors

  • Challenge

    Using model scores as predictors

    4 Tasks

    10 mins

  • U+ Bank is implementing cross-selling of its credit cards on the web by using Pega Customer Decision Hub™. To further enhance the predictive power of...

mission badge: Cross-sell on the Web Extended

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