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Using predictive models

3 Topics

25 mins

Visible to: All users
Beginner Pega Customer Decision Hub 8.7 Pega Customer Decision Hub 8.6 English
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Predictions are strategies driven by predictive models. A prediction is used in Pega Customer Decision Hub™ to predict an outcome based on customer characteristics and historical customer behavior such as offer acceptance and churn.


After completing this module, you should be able to:

Describe predictive analytics
Arbitrate between business issues using applicability rules in Next-Best-Action Designer
Describe how to use a predictions in a decision strategy

Practice what you learned in the following Challenge:

Leveraging a churn prediction v2

Available in the following mission:

Cross-Sell on the Web Extended v4

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